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Insights
Organically Shaped Furniture Capsules
Organically Shaped Furniture Capsules
Kelly Wearstler Deisgns the Echo Collection of Furniture
Interior designer Kelly Wearstler created the Echo Collection, which is comprised of a wide range of organically shaped furniture. It includes tables, stools, sculptures, and benches. Each item is... MORE
Decadent Dessert Bars
Decadent Dessert Bars
The Dessert Bar by Divine Deliciously Brightens Everyday Occasions
The Dessert Bar by Divine invites people to “Do Dessert Differently” and turn to small sweet treats to brighten everyday moments. These treats take the form of white, milk and dark... MORE
Ergonomic Latticed Sofa Designs
Ergonomic Latticed Sofa Designs
Eva Schildt Designs the Gardener's Sofa for Design House
Eva Schildt designs the Gardener’s Sofa for Design House Stockholm and it is a latticed structure that invites greenery to be a part of the design. The weaved silhouette is made from a double-... MORE
One-Tree Gin Spirits
One-Tree Gin Spirits
Procera Gin's 2023 Vintage is Made From a Singular Juniper Tree
The rise of single-origin products reflects consumers’ growing appreciation for the unique flavors and qualities that originate from specific geographic regions or sources, and Procera Gin&#... MORE
Love Lock-Inspired Coffee Tables
Love Lock-Inspired Coffee Tables
Adrián M. Almonacid Designs the 4E Coffee Table
Adrián M. Almonacid designs the 4E coffee table with a transparent structure and inspiration drawn from the idea of love locks. Adrián M. Almonacid is the founder of his creative studio Cuatro... MORE
Branded Bubble Gum Paints
Branded Bubble Gum Paints
Behr Dropped a Playful, Nostalgic Hubba Bubba Pink Paint Color
The color of bubble gum is associated with playfulness, sweetness, nostalgia and the carefree days of childhood, and this happy, light-hearted Hubba Bubba Pink color can now be used as paint. Behr... MORE
Medical Aesthetic Skincare
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
SkinBetter Science is a new medical aesthetic skincare brand launched by L’Oréal Canada and it makes cutting-edge proprietary technologies, backed by rigorous clinical studies, accessible to... MORE
Boozy Easter Chocolates
Boozy Easter Chocolates
Compartés' Dark Chocolate Easter Bunny is Whiskey-Infused & Gold-Flecked
Traditionally, chocolate Easter bunnies have been crafted and gifted with children in mind but Compartés’ dark chocolate Easter bunny breaks away from tradition, recognizing adults’... MORE
Smoothing Hair Care Duos
Smoothing Hair Care Duos
Moroccanoil's Frizz Control Shampoo & Conditioner Eliminate Fly-Aways
Moroccanoil’s latest launch, the Frizz Control Shampoo & Conditioner, is set to revolutionize haircare by promising to tame frizz and flyaways while maintaining the curls’ weightless... MORE
Premium Turkish Towels
Premium Turkish Towels
b, half-moon's Everyday Towel is a Compact Solution for Active Lifestyles
The “everyday towel” from b, half-moon lives up to its name and goes beyond. This versatile, lightweight towel is crafted from long, natural cotton fibers, offering exceptional... MORE
Inclusive Hair
Brands are pushing back against beauty standards with haircare campaigns
Trend - Beauty brands are encouraging self-expression through diverse hairstyles in new marketing campaigns. With a primary focus on textured hair, these campaigns challenge beauty standards and champion cultural roots and individuality. These campaigns leverage authenticity to capture new audiences.

Insight - Beauty brands often struggle with expansion beyond their established target audiences, with many only being popular among certain demographics or regions. However, despite offering products catering to diverse audiences, brand engagement does not always expand quickly, leading to these brands seeking partnerships with agencies or adjacent companies to launch campaigns. By targeting and authentically connecting with the target demographic, these brands can gain the trust of new consumers.
Workshop Question - How could your brand expand its market presence by fostering a positive connection with its audience through transparency?
7.5
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Popularity
Activity
Freshness
Patterns
Megatrends
Irrisistible Chef-Crafted Cereals
Irrisistible Chef-Crafted Cereals
Best Behavior Cereal is Made by and for Adults
Mocha latte, cinnamon brioche and blueberry buttermilk are not just sweet indulgences, they’re also breakfast cereals by Best Behavior. These cereals share satisfying, chef-crafted varieties... MORE
Plant-Based Toaster Pastries
Plant-Based Toaster Pastries
Ghetto Gastro's Toaster Pastries are Powered by Whole Grains
Ghetto Gastro is an edgy brand that’s daring to disrupt the breakfast category with bold designs and plant-based toaster pastry flavors that challenge the category leader. At Natural... MORE
Premium Fashion-Forward Slippers
Premium Fashion-Forward Slippers
Mave & Chez Pioneering Luxurious Comfort Footwear for Women
Toronto’s Mave & Chez, a brainchild of lifelong business partners Dani Kagan and Victoria Mashman, is revolutionizing women’s comfort footwear with their luxuriously engineered... MORE
Women-Led Toronto Florists
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Toronto’s May Flowers flourishes with a captivating approach to floral design.  The brand’s passion extends beyond breathtaking aesthetics, prioritizing both exceptional quality and... MORE
Climate-Positive Gins
Climate-Positive Gins
Nàdar Gin Has a Negative Carbon Footprint of -1.54 Kg CO2e Per 700ml Bottle
Nàdar Gin is the world’s first climate-positive gin, boasting a negative carbon footprint of -1.54 kg CO2e per 700ml bottle. All of the ingredients that go into this quality gin spirit come... MORE
Mineral SPF Primers
Mineral SPF Primers
Supergoop!'s Mineral Unseen Sunscreen is a Cloud-Like Lotion
Mineral sunscreens are notorious for their thick consistency and leaving a noticeable residue on the skin, and Supergoop!‘s newest formula, Mineral Unseen Sunscreen SPF 40, tackles these pain... MORE
Upcycled Vintage Garments
Upcycled Vintage Garments
Beyond Retro Taps AllSaints Founder Stuart Trevor for a New Capsule
Vintage clothing retailer Beyond Retro has revealed an exclusive upcycled collection in collaboration with AllSaints founder Stuart Trevor. The collection showcases a diverse range of upcycled pieces,... MORE
Upcycled Correx Lampshades
Upcycled Correx Lampshades
Tabitha Bargh's 'Poly' Collection is Made with Used Real Estate Signage
Brighton-based designer Tabitha Bargh, renowned for her innovative approach to sustainability, recently unveiled the ‘Poly’ collection, a range of contemporary lampshades crafted from... MORE
15 Solar Eclipse Snacks
15 Solar Eclipse Snacks
From Cosmically Inspired Ice Creams to Eclipse-Themed Smoothies
As the world eagerly anticipates the rare opportunity to view a solar eclipse, food and beverage brands are launching solar eclipse snacks, drinks and deals as out-of-this-world as the cosmic event.... MORE
Children's Cruise Performances
Children's Cruise Performances
Royal Caribbean Partners with The Wiggles for its Holiday Cruises
Royal Caribbean and The Wiggles are teaming up to offer a new and exciting family holiday experience in Australia. Beginning in the summer of 2025-2026, fans of The Wiggles and adventure enthusiasts... MORE
Luxe Stain-Resistant Sheets
Luxe Stain-Resistant Sheets
PeachSkinSheets' Stain-Resistant Fabric Technology Makes Cleaning Easy
PeachSkinSheets is known for its luxe and ultra-comfortable bedding which features innovative SMART Fabric—featuring stain-resistant fabric technology so stains don’t set as quickly.... MORE
Exclusive Eclipse Donuts
Exclusive Eclipse Donuts
Tim Hortons is Serving a Solar Eclipse Donut in the Path of Totality
In celebration of the upcoming solar eclipse, Tim Hortons is introducing a solar Eclipse Donut that captures the essence of the rare cosmic event. The yeast donut is filled with luscious vanilla... MORE
Eclipse-Themed Beers
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
The Totality by Market Garden Brewery is an eclipse-themed beer and it taps into the excitement surrounding a rare cosmic event that will last for mere minutes in April 2024. After the hazy IPA... MORE
Seed Oil-Free Protein Powders
Seed Oil-Free Protein Powders
HeLa Nutrition Offers a Whole Food Approach to Plant-Based Protein
Standing out in a crowded market, HeLa Nutrition offers a unique solution for health-conscious consumers seeking a clean, effective plant-based protein powder. Founded by a Naturopathic Doctor and a... MORE
Anti-Irritation Retinol Skincare
Anti-Irritation Retinol Skincare
First Aid Beauty's New Retinol Line Features Two Firming Products
First Aid Beauty’s new retinol product range includes the 0.3% Retinol Complex Serum with Peptides and Retinol Eye Cream with Squalane + Ceramides. Both tackle aging concerns and help to... MORE