Superstar

The Zyloric Campaign Promotes a Way to Manage Gout

By: Meghan Young - Published: Sep 10, 2012 • References: pointblank.co.in and ibelieveinadv
At first glance, the Zyloric campaign is very disturbing. Although the Zyloric campaign happens to remain disturbing even after a closer inspection, the reason behind the disturbance is slightly altered. Instead of what first appears to be moldy ears, toes and fingers, the body parts are made up of clusters of tiny naked people. Nevertheless, these mini humans aren't having a good time. Writhing in pain, they symbolize the true discomfort of those who suffer from gout.

The Zyloric campaign was created by Point Blank, an ad agency based in India. Promoting gout management, the Zyloric campaign was art directed by Hemant Teli with creative direction by Gayatri Chauhan. It was shot by photographer Nikhil Shivdikar.