Superstar

Zune Tron Ad in Times Square

By: Bianca Bartz - Published: • References: stardust
One of the latest and greatest campaigns to hit New York City's Times Square recently was for the Microsoft Zune.

Stardust animations created "Zune Tron", a 15 second video which was aired on the Geoffreytron billboard above the entrance of the enormous Toys "R" US. The 20 ft LED ad was aired over the holiday season along with creative print and online ads, all which were created by T.A.G., San Francisco

"Stardust was really able to bring out the most from a silent medium. This campaign is all about music, and bringing it to life without sound was not an easy task. However, they were able to continue the story we began from TV and execute it in an incredibly fresh and iconic way," Scott Duhon said.

A video of it can be seen here. Stats for LED Video Billboards Trending: Older & Average
Traction: 4,004 clicks in 354 w
Interest: 4 minutes
Concept: LED Video Billboards
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
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