The 'Zotem' Art Installation Uses Crystals to Animate a Bright Rainbow
David Ingram — October 2, 2015 — Art & Design
References: londondesignfestival & thecreatorsproject.vice
Norwegian designer Kim Thomé has teamed up Swarovski to create this 60 foot tall 'Zotem' art piece for the Grand Entrance of London’s Victoria and Albert Museum.
Part of the London Design Festival, this double-sided, matte black, aluminum monolith is embedded with 600 custom made Swarovski crystals that have been displayed in a grid pattern. Behind the aluminum is a brightly colored roll of mesh running in a continuous loop with a light that shines through. Once the light passes through the mesh and into the crystals, viewers are able to witness an ever-changing animated rainbow sequence.
Visitors to the museum are also able to see the crystal grid pattern fan out onto the roof of the building and transform into a unique pattern of bright color and vibrant light.
Part of the London Design Festival, this double-sided, matte black, aluminum monolith is embedded with 600 custom made Swarovski crystals that have been displayed in a grid pattern. Behind the aluminum is a brightly colored roll of mesh running in a continuous loop with a light that shines through. Once the light passes through the mesh and into the crystals, viewers are able to witness an ever-changing animated rainbow sequence.
Visitors to the museum are also able to see the crystal grid pattern fan out onto the roof of the building and transform into a unique pattern of bright color and vibrant light.
Trend Themes
1. Crystal Art Installations - The use of crystals in large-scale art installations presents a disruptive innovation opportunity for the art world.
2. Interactive Museum Installations - Museums can explore the use of interactive installations, like the 'Zotem', to engage visitors and create a unique experience.
3. Sculptural Lighting Design - The integration of light and sculpture presents an opportunity for lighting and design industries to collaborate and create stunning visual displays.
Industry Implications
1. Art and Design - The art and design industry can capitalize on integrating new materials, like Swarovski crystals, to create innovative installations.
2. Museums and Galleries - Museums can invest in interactive installations like the 'Zotem' to attract visitors and improve their overall experience.
3. Lighting and Technology - The integration of lighting and technology in art installations like the 'Zotem' presents an opportunity for the lighting and technology industries to collaborate and create groundbreaking art and design.
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