Trendopoly
|
Zooppa takes the politics out of advertising and enables success to be determined by consumer response. This is done by allowing several entities to ‘bid’ by creating advertising of their choosing for a particular brand. Consumers are then allowed to review the entries and vote on which ad is most effective. The winner is the paid by Zooppa for their work.  Zooppa.com is an online advertising generator that capsizes the traditional idea of advertising, by putting the consumer into the very center of the creative effort. That means a simple collections of amateurs videos? Zooppa.com is much more than this: involving the consumers in the creative process. Zooppa.com’s objective is to transform the “making of” ads in an advertising campaign to become purely web-oriented.
(redferret.net)References: zooppa, redferret.net Filed In: |
Zooppa
Edit
Advertising Success Determined By Consumer Votes
Edit
FOUR WAYS TO REACT: vote, favorite, add more examples of Zooppa or comment about Advertising Success Determined By Consumer Votes.
|
TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas. About Us Trends Trend Reports Tools Store RSS (98 Flavors) Innovation Keynotes Exploiting Chaos Terms of Use Tips / Contact Join 0.2104 - Hosted by web3 Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
|
