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Advertising Success Determined By Consumer Votes

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Zooppa - Advertising Success Determined By Consumer Votes
Advertising Success Determined By Consumer Votes
 Published: Mar 5, 07
 Views: 2,810

Zooppa takes the politics out of advertising and enables success to be determined by consumer response. This is done by allowing several entities to ‘bid’ by creating advertising of their choosing for a particular brand. Consumers are then allowed to review the entries and vote on which ad is most effective. The winner is the paid by Zooppa for their work.

Zooppa.com is an online advertising generator that capsizes the traditional idea of advertising, by putting the consumer into the very center of the creative effort. That means a simple collections of amateurs videos? Zooppa.com is much more than this: involving the consumers in the creative process. Zooppa.com’s objective is to transform the “making of” ads in an advertising campaign to become purely web-oriented. (redferret.net)

References:  zooppa, redferret.net

Filed In: bizarre,  internet,  lifestyle,  marketing,  pop culture,  unique








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