Zoombox DVD Entertainment Projector for $282

Amazing!  The Zoombox DVD Projector features a projector, an integrated DVD player, and a CD player all for just $282.  The marketing is targetted towards kids and the goal of hooking the machine up to your video game console.  It also has built-in speakers, although you would probably want to hook it up to a decent set of speakers.  Is this a sign of things to come?

Specifications:
- Zoombox projector displays DVD images up to 60 inches wide
- Plays DVDs and CDs, and plugs into most other entertainment systems (sold separately)
- Projector comes with lamp bulb, 12V AC adapter and instructions
- Shop by Gender: Boy,Girl
- Shipping Weight (in pounds): 6.0
- Product in Inches (L x W x H): 7.0 x 14.0 x 13.0