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The Zoo Cannes 2012 Campaign Makes Animals Look Stylish

By: Meghan Young - Published: • References: sebastienvincent & behance.net
The Zoo Cannes 2012 ad campaign appeals to the younger generations. Although the animals themselves will bring in the children and parents with no problem at all, it is the tweens, teens and young adults that might avoid it as though it were a night club during the daytime. Of course, it could be their guilt over wearing clothes inspired by the animals on view.

Shot by Sebastien Vincent, a photographer based in Paris, France, the Zoo Cannes 2012 ad campaign stars young 20 somethings alongside their animal of choice. From cheetahs to flamingos and polar bears, the images range from seductive to adorable. They were captured in studio against bright backdrops as well as on location in the city and at the beach. Stats for Fashionable Wildlife Park Ads Trending: Older & Warm
Traction: 2,957 clicks in 112 w
Interest: 2.2 minutes
Concept: Zoo Cannes 2012
Related: 91 examples / 70 photos
Segment: Neutral, 12-35
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