This New Work by Zonenkinder Collective Brings Life to the Outdoors
Courtney Scharf — May 27, 2012 — Eco
References: zonenkinder.org & woostercollective
Seemingly inspired by Alice in Wonderland, the 'Tree Project' by Germany-based Zonenkinder Collective is subtle and a little off-putting.
Bound to startle more than a few passersby, the project is all about giving more life to trees. Often discreetly placed within nature, the unlikely faces are sometimes difficult to spot but provide a huge impact. Inspired by the "beauty and decay of nature," according to the site, this is street art with a strong message about the environment. Perhaps giving a face to trees is, by extension humanizing them, and giving the environment a voice of its own. No matter the true meaning of the Tree Project, this is an undeniably intriguing concept executed with great style and artistic ability.
Magical, with a touch of eeriness, this project is an inspiring movement by a motivated group of people. Street art lovers will surely be on the lookout for what's to come from Zonenkinder Collective.
Bound to startle more than a few passersby, the project is all about giving more life to trees. Often discreetly placed within nature, the unlikely faces are sometimes difficult to spot but provide a huge impact. Inspired by the "beauty and decay of nature," according to the site, this is street art with a strong message about the environment. Perhaps giving a face to trees is, by extension humanizing them, and giving the environment a voice of its own. No matter the true meaning of the Tree Project, this is an undeniably intriguing concept executed with great style and artistic ability.
Magical, with a touch of eeriness, this project is an inspiring movement by a motivated group of people. Street art lovers will surely be on the lookout for what's to come from Zonenkinder Collective.
Trend Themes
1. Tree Art - The 'Tree Project' by Zonenkinder Collective showcases the trend of creating subtle and impactful artwork on trees, which can inspire similar creative expressions.
2. Nature-inspired Street Art - The 'Tree Project' demonstrates the trend of using nature as a canvas for artistic expression, presenting opportunities for street artists to explore unique outdoor art installations.
3. Humanizing Nature - The Tree Project trend emphasizes the concept of humanizing trees and the environment, highlighting potential opportunities for businesses to develop environmentally-conscious campaigns or products that foster a stronger connection between people and nature.
Industry Implications
1. Street Art - The Tree Project aligns with the street art industry, offering opportunities for artists and businesses to collaborate on projects that blend art and nature.
2. Outdoor Advertising - The trend of incorporating artwork on trees opens up possibilities for the outdoor advertising industry to explore innovative ways of promoting brands and messages in a visually captivating and eco-friendly manner.
3. Eco-friendly Product Design - The concept of humanizing trees through the Tree Project trend presents opportunities for companies in the product design industry to create eco-friendly products that encourage a deeper connection with nature and promote sustainability.
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