This new advertising campaign from Argentina promoting Bonafide Noir coffee is sure to capture people’s attention beyond just the caffeine freaks.

Complementing the campaign slogan “Noir Intense Coffee. Keeps you awake,” the zombie subjects of the print ads include a spy, a scientist and a general, who are all soldiering on courtesy of an intense caffeine high, despite the fact that they should be dead.

They look exactly like how I feel before my morning coffee!

The campaign was developed at Craverolanis Euro RSCG, Buenos Aires, Argentina.