Bonafide Noir ‘Intense Coffee' Campaign

By: Cecilia Biemann - Published: Nov 28, 2008 • References: & theinspirationroom
This new advertising campaign from Argentina promoting Bonafide Noir coffee is sure to capture people’s attention beyond just the caffeine freaks.

Complementing the campaign slogan "Noir Intense Coffee. Keeps you awake," the zombie subjects of the print ads include a spy, a scientist and a general, who are all soldiering on courtesy of an intense caffeine high, despite the fact that they should be dead.

They look exactly like how I feel before my morning coffee!

The campaign was developed at Craverolanis Euro RSCG, Buenos Aires, Argentina. Stats for Caffeinated Zombies Trending: Older & Mild
Research: 5,932 clicks in 391 w
Interest: 4 minutes
Concept: Caffeinated Zombies
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: branded coffee in a can, coffee printers (update), and caffeinated cookies.