Right away, people will be able to pinpoint the odd person out in the ZMG Newspaper Marketing Association ad campaign. From a flamboyant magician posing alongside President Obama and his administration to a showgirl sandwiched in a political protest, there is no hiding these colorful characters. Of course, that is the point. The campaign itself reads, "Where ads stand out every day."
The ZMG Newspaper Marketing Association ad campaign was conceived and executed by the Ogilvy ad agency based in Frankfurt, Germany. Art directed by Till Schaffarczyk and Christian Kuzman with creative direction by Dr. Stephan Vogel and Helmut Meyer, it shows that even in light of important events, this company will ensure that their reader's take note of the advertisements as well. The campaign was shot by photographer Norman Konrad.
Stats for Odd-Person-Out Ads
Trending: Older & Mild
Research: 1,446 clicks in 204 w
Interest: 2.8 minutes
Concept: ZMG Newspaper Marketing Association
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: human tire ads, giant mogul ads, and corrected comic strip ads.
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