Zipcar has taken it to the sidewalk with their new advertisements. Publicity stunts by the company are popping up on street corners and are particularly peculiar.
The stunts are comprised of a couch in the middle of a sidewalk as well as an entire camping scene—complete with tent, astroturf and faux fire—and are all made with a sign beside them for Zipcar saying that "you need a Zipcar to go here."
Definitely an effective way to draw some attention for Zipcar.
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Concept: Campsite Publicity Stunts
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Segment: Males, 18-55
Comparison Set: 13 similar articles, including: top 10 publicity stunts, zipcars, and 9 crazy nyc sightings.
Campsite Publicity Stunts
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