Although titled 'Class of 2013,' the Zimmermann SS13/14 ad campaign isn't blatantly school-themed. Instead, it crosses the typical school girl look with a more mature appeal, making the outfits as appropriate for youthful women as well as older ones. Of course, the dark edge isn't for everyone. Yet there is a playfulness and innocence that many will appreciate.
Starring model Cassi Van Den Dungen, the Zimmermann SS13/14 ad campaign showcases pleated tunics and blazers as well as lace and ruffles and bows. The result is a mix of youthfulness and luxuriousness that a woman would be silly not to want. The looks were perfected with girly-preppy yet opulent accessories supplied by cult Australian jewellery label ManiaMania. The collegiate life has never seemed so glam.
Stats for Mature School Girl Fashion
Trending: Older & Average
Research: 4,730 clicks in 143 w
Interest: 2.5 minutes
Concept: Zimmermann SS13/14
Related: 86 examples / 66 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: 30s-inspired fashion ads, vibrant tribal-inspired fashion ads, and sleek grayscale fashion ads.
Mature School Girl Fashion
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