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Fashion labels that don't take themselves seriously are perhaps the best ones out there, just take the Ziggy Denim AW11 collection as the perfect example. By adopting a carefree and fun attitude, the models within this photoshoot definitely look like they are having plenty of fun.

The Ziggy Denim AW11 collection features nice and simple pants that are more classic than revolutionary. Affordable and chic, the lookbook shows just how versatile their pants are. More than that, however, the Ziggy Denim AW11 lookbook shows how subtly creative the Australian label is as well. With hilarious paper bags evoking a sense of privacy, innocence and child-like attitudes, the catalog shows the hipster lifestyle in a more positive and relatable light.