The Gullon Zeroh! Sugar Free Choc Chip Cookies are Health-Focused
Michael Hemsworth — September 19, 2020 — Marketing
References: gullon.es & conveniencestore
The Gullon Zeroh! Sugar Free Choc Chip Cookies are a new health-focused indulgence for consumers that will provide them with a way to enjoy a treat without having to worry about any unwanted ingredients in the mix. The cookies maintain a high-fiber recipe that is made with sunflower oil, while also being low in salt and free from palm oil. The treats are likely to be a hit amongst consumers seeking out permissible indulgences that can be enjoyed without guilt.
UK Sales Director Surb Kaur explained the Gullon Zeroh! Sugar Free Choc Chip Cookies further saying that, "We expect retailers to see a growing demand for low sugar, fibre rich products from consumers who are looking for a sweet treat but without the guilt trip. Our Zeroh! range delivers just that and our Choc Chip Cookie is a great addition to the line. With Covid 19 inspiring a government-led campaign to eat more healthily and lose weight, sugar is in the firing line. Delivering empty calories with no nutritional benefit, refined sugar is increasingly seen as undesirable and even harmful to health. However, the added stresses and strains of the current climate mean that the comfort of sweet treats is ever more in demand from consumers who are looking for a quick fix for a work from home coffee break or to welcome the kids in from school. What’s required is a healthier biscuit.
UK Sales Director Surb Kaur explained the Gullon Zeroh! Sugar Free Choc Chip Cookies further saying that, "We expect retailers to see a growing demand for low sugar, fibre rich products from consumers who are looking for a sweet treat but without the guilt trip. Our Zeroh! range delivers just that and our Choc Chip Cookie is a great addition to the line. With Covid 19 inspiring a government-led campaign to eat more healthily and lose weight, sugar is in the firing line. Delivering empty calories with no nutritional benefit, refined sugar is increasingly seen as undesirable and even harmful to health. However, the added stresses and strains of the current climate mean that the comfort of sweet treats is ever more in demand from consumers who are looking for a quick fix for a work from home coffee break or to welcome the kids in from school. What’s required is a healthier biscuit.
Trend Themes
1. High-fiber Cookies - There is an opportunity in the market for high-fiber cookies that address health-conscious consumers' cravings for permissible indulgences.
2. Sugar-free Treats - As the government encourages healthy eating, sugar-free treats are gaining in popularity and could create opportunities for companies looking for disruptive innovations in the snack industry.
3. Fiber-rich Products - The trend towards fiber-rich products is growing, and companies who invest in these types of products may obtain a competitive edge in the snack industry.
Industry Implications
1. Healthy Snacks - The healthy snack industry could benefit from the demand for high-fiber, sugar-free treats like the Gullon Zeroh! Sugar Free Choc Chip Cookies.
2. Weight Loss Programs - With the British government encouraging its citizens to eat healthily and lose weight, companies who develop snack products for weight loss programs or markets could potentially become disruptors in the industry.
3. Nutrition Supplements - Companies who create nutrition supplements that include high-fiber, sugar-free ingredients could create a disruptive innovation in the supplements industry as well as position themselves alongside the trend towards healthier eating.
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