Simple and stoic, the Yves Saint Laurent Spring 2012 ad campaign really lets the fashion designs of Stefano Pelati shine. In fact, the outfits almost look like they are shining like the jewels that their colors are inspired by. Nevertheless, the outfits are dark and mysterious, reflecting the guarded expression of model Mariacarla Boscono.
Shot by fashion photographer David Sims, the Yves Saint Laurent Spring 2012 ad campaign manages to balance the severity of Boscono's thin, sharp eyebrows and sheared haircut with fashion pieces that have a feminine fluidity to them. Thus, the ad campaign shows how diverse the collection is. Not to mention that it is a stunning transition line from winter to spring. Overall, the YSL Spring 2012 ad campaign is elegant, edgy and glamorous.
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Concept: Yves Saint Laurent Spring 2012
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Segment: Females, 18-55
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