As part of Jerszy Seymour's 'Coalition of Amateurs' Exhibition, Yuri Suzuki created the Amateur Music Production System which records and presses misshapen but usable vinyl records.
The Amateur Music Production System by Yuri Suzuki presses the vinyl right after music is recorded, and the albums are then sold in the Mudam Boutique store. Take a look at the wonky, colorful and cool designs by Yuri Suzuki above.
Implications - Consumers have a strong desire to return to a simple time. This stems from fear and uncertainty about what the future will hold and a sense of comfort that nostalgia provides. Companies that leverage this opportunity by creating products that are drawn from previous decades.
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