'The Yummm Hotline' Was Designed for Solving Burger-Grilling Issues

By: Katherine Pendrill - Jun 1, 2016
References: redrobin & brandeating
This past Memorial Day, causal dining chain Red Robin opened up its Yummm Hotline to help consumers with their pressing BBQ concerns. Whether it was questions about how long to cook different meats or the best burger toppings, the grilling-themed hotline was there to provide helpful advice.

The Yummm Hotline was only accessible on Monday, May 30th, during the prime grilling hours of noon until 9 PM. When customers called the hotline, they would be able to speak to a Red Robbin 'burger master' who would be able to help them with any burger-grilling issues. As a result, the chain was able to help consumers ensure that their holiday BBQs went off without a hitch.

Memorial Day has long marked the start of the grilling season and Red Robin's new hotline helped to mark the occasion in a clever way.