The 'It' bag has faded into the fashion background over the past few seasons, but Yves Saint Laurent is bringing it back with the YSL 'Roady' bag. But not only is the luxury fashion house bringing back the must-have bag, it's making sure the must-have bag isn't the same for every fashionista.
For a limited time, bag enthusiasts in Los Angeles and New York City will be able to customize their YSL Roady through color, material (patent, sting ray or black nappa), and handle design, of which there are 29 different options including lizard, ostrich, and crocodile. There will also be a complimentary monogram inside the bag. Of course, all this personalization doesn't come cheap. The 'Roady will set you back anywhere from $1,195 to $1,795, and up to $515 extra for the special handles.
Stats for Personalized 'It' Bags
Trending: Older & Average
Research: 4,423 clicks in 337 w
Interest: 4 minutes
Concept: Personalized 'It' Bags
Related: 85 examples / 65 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: backseat sensuality campaigns, funeral fashion editorials, and strawberry fields fashion.
Personalized 'It' Bags
More Stats +/-
Funeral Fashion Editorials
Backseat Sensuality Campaigns
Strawberry Fields Fashion
Retro Head Wraps