Colorful mascara isn't a new concept, but the YSL Mascara Vinyl Couture line takes it to the next level. It is a luxury alternative to youthful drugstore products, it's made for rebellious women who are looking to shake up there beauty looks in a gorgeous yet playful way. In a way, it plays off of the huge pastel hair fad that continues to hold strong in salons around the world.
Part of Yves Saint Laurent's spring 2016 collection, the YSL Mascara Vinyl Couture line is made with the "fearless Millennial" in mind, writes the brand. This year, "YSL Beaute gets set to shake up eye makeup. Fiercely iconoclastic colors in a never-before-seen vinyl formula that styles lashes in ultra-smooth, curvaceous volume."
Fearlessly Hued Eye Makeup
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Couture Lipstick Branding
Pop-Up Mascara Packaging
Sci-Fi Cosmetic Collections
Millennial-Targeted Makeup Collections
Heated Eyelash Curlers