There is a sense of mystery when it comes to the YSL Manifesto campaign that is due in large part to the all-black ensembles and actress Jessica Chastain's enigmatic stare. As though stills from an old Hitchcock film, which is not entirely out of context considering the red-headed's pension for old world glamor, the images are elegant, sophisticated and full of intrigue.
The YSL Manifesto campaign was shot by photographer Max Vadukul. Essentially, people will walk away with the sense that the fragrance being promoted is made for the femme fatale. All of the outfits were designed by Hedi Slimane. They were complemented with side-swept glossy waves, dark eyes, plump pink lips and purple nail polish.
Stats for Mysterious Fragrance Ads
Trending: Older & Mild
Research: 1,755 clicks in 148 w
Interest: 1.8 minutes
Concept: YSL Manifesto Campaign
Related: 74 examples / 57 photos
Segment: Females, 18-55+
Comparison Set: 27 similar articles, including: owl-filled fashion ads, operatic fashion ads, and drama-filled fashion ads.
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