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YouWorkforThem Sumberges Their Fonts for a Different Look

By: Allison Love - Published:   Updated: May 20 2011 • References: behance.net & behance.net
YouWorkForThem has created quite an interesting set of images by submerging some of their most popular fonts underwater to see the various effects. The result is quite interesting, demonstrating the different effects natural surroundings can have.

YouWorkForThem has added some bubbles within the water to make the font look broken and disrupted; this another element to the already visually interesting typography.

Implications - The use of distorted, broken images is a strategy that many brands have adopted to give viewers something fresh to look at. This technique adds a bit of mystique and has an attractive gritty nature unrivaled by other designs. This replicates a dark undertone that consumers are attracted to as a change from clean-cut images that don't have that hint of surrealism to them.

Stats for Underwater Typography Trending: Older & Mild
Traction: 6,185 clicks in 231 w
Interest: 4 minutes
Concept: YouWorkForThem
Related: 124 examples / 95 photos
Segment: Neutral, 18-35
Comparison Set: 45 similar articles, including: celeb autograph typography, dual-meaning typography, and alphabetical artwork.