YouWorkforThem Sumberges Their Fonts for a Different Look
YouWorkForThem has added some bubbles within the water to make the font look broken and disrupted; this another element to the already visually interesting typography.
Implications - The use of distorted, broken images is a strategy that many brands have adopted to give viewers something fresh to look at. This technique adds a bit of mystique and has an attractive gritty nature unrivaled by other designs. This replicates a dark undertone that consumers are attracted to as a change from clean-cut images that don't have that hint of surrealism to them.