Trend Hunter covered the trend of brands using YouTube and YouTube personalities for marketing campaigns when the idea was in its infancy back in July 2007. The prospect of being able to reach consumers via online video with more leeway than traditional mediums was something that Trend Hunter had an eye on long before major marketing budgets were allotted to online advertising and viral Internet campaign strategies were popularized.
Trend Hunter first spotted this trend in 2007 when some brands began testing YouTube as an ad medium. We pointed out that “[…] as the demographic shifts from traditional to new media, YouTubevertising is a logical next step for advertisers to capture the attention of consumers.”
YouTube ads have exploded, with brands reaching out to YouTube stars to help them promote their brands/products. Examples include Danny MacAskill for Red Bull, and IJustine for Fox, Mattel, Nikon and more. Brands are also trying to copy successful viral campaigns, such as Cisco spoofing the popular Old Spice ad. YouTube has almost become a basic necessity in advertising.
TREND HUNTER PRO PLATFORM
Using our PRO Platform alerts businesses opportunities in the market prior to their popularization. YouTubevertising was a concept identified by our business team before major brands began to jump on board and the costs to market with this medium skyrocketed. Our clients have real-time access to the top examples of what was catching consumers’ attention. It’s ideas like these that could spark your next million dollar viral campaign.
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Case Study: Trend Hunter PRO 2007 Prediction
By: Tim Warmels - Published: Aug 22, 2011 • References: trendhunter