Superstar

Hot Spots Shows Viewer Attention Span

By: Going Like Sixty - Published: Oct 2, 2008 • References: youtube and googleblog.blogspot
If you realize you've been Rick Rolled on YouTube, when do you click away? Or let's say you've launched a channel, say, TrendHunter TV, on YouTube, and you were interested in knowing if people watched to the end. No longer do you have to guess. YouTube has an interesting addition to its Insights analytics dashboard. Called 'Hot Spots,' the feature displays what they call the 'bounce rate' of viewers in any publisher's YouTube video on a second-by-second scale.

The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. Hot and cold spots compare your video's abandonment rate at that moment to other videos on YouTube of the same length, and also incorporates data about rewinds and fast-forwards.

Unfortunately, there isn't a demonstration of Hot Spots on YouTube yet. Here is the product demo for the Insight panel of YouTube.