Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Celeb-Starring Soda Shop Ads

Pepsi Teams Up With Doja Cat For the 'You're The One I Want' Campaign

— September 13, 2021 — Pop Culture
Beverage giant Pepsi has tapped music superstar Doja Cat to release a theatrical remake of the hit 'Grease' song 'You're The One I Want' to promote the brand's retro soda shop-inspired flavors. With the new campaign, Pepsi continues to add to its long history of music-related collaborations.

The limited-edition 'Pepsi-Cola Soda Shop' flavors come in two new flavors: black cherry and cream soda. The campaign itself is said to be inspired by both indulgence and nostalgia, drawing on 50s-era imagery and pop culture. “The soda shop is a storied piece of American culture. We thought it was a fun way to bring this concept to life around Pepsi-Cola Soda Shop, which we’re calling a ‘modern take on a classic" said Todd Kaplan, Pepsi’s vice-president of marketing.

Pepsi is set to debut the new Doja Cat-starring TV spot this Sunday during the MTV Video Music Awards, which the hip-hop star will also be hosting.

Image Credit: Pepsi
Trend Themes
1. Music-driven Advertising - Brands partnering with music superstars to release theatrical music videos featuring their limited-edition products creates a disruptive trend in the world of advertising and promotion.
2. Retro-inspired Flavors - Creating limited-edition flavors that hearken back to 50s-era soda shops allows beverage brands to tap into consumers' nostalgia and provides an opportunity for innovation in the beverage industry.
3. Celebrity Hosted Events - Having a celebrity host an event and promoting a brand through that event can be an innovative way to increase brand awareness and boost sales.
Industry Implications
1. Beverage Industry - Using limited-edition flavors and partnering with music stars for promotion creates an opportunity for beverage brands to innovate their products and marketing strategies.
2. Music Industry - More and more brands are partnering with music superstars to promote their products, presenting an innovative opportunity for the music industry to explore new revenue streams.
3. Advertising Industry - Molding advertising campaigns around music superstars and retro-inspired flavors opens up an innovative approach for the advertising industry in promoting and amplifying product sales.
3
Score
Popularity
Activity
Freshness