These three ads for the Animal Anti-Cruelty League are extremely well done. All three ads touched my heart, especially the dog that can easily be seen as a ball to kick around. I am sure this organization will receive many awards for delivering such a touchy topic so effectively and heartfelt. I really hope that these ads will help prevent abuse of man’s best friend.
The ads were created by advertising agency Lowe Bull, Cape Town, South Africa with creative direction from Kirk Gainsford, Cameron Watson and Tariq Bailey. The copy was written by Aaron Harris.
Stats for Sympathetic Petvertising
Trending: Older & Mild
Research: 5,468 clicks in 380 w
Interest: 4 minutes
Concept: Sympathetic Petvertising
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: humans to depict animal abuse, strip and switch, and art against animal abuse.
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