This Go For Zero campaign takes a shocking approach to addressing the dangers of speeding, asking people: "What if you were invited to your own funeral?"
For the campaign, friends and family members invited someone they know who has a bad habit of speeding, hoping that by attending their own mock funerals, they would get a real wake up call. The eulogy speeches then have friends and family members deliver heartfelt speeches about how much their loved one will be missed and that they wished they had been more conscious of the speed limits. In the audience of their own funeral, most people were quick to shed a few tears at these pleas and hopefully, change their ways.
Although the campaign is presented in French, but subtitles can be enabled on YouTube.
Stats for Mock Self-Funeral Stunts
Trending: Older & Average
Research: 508 clicks in 111 w
Interest: > 3 minutes
Concept: "your Own Funeral"
Related: 85 examples / 65 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: narcissistic funeral photography blogs, somber situated selfies, and shameless selfie hashtags.
Mock Self-Funeral Stunts
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