'Your Honda, Your Way' Campaign Promotes Personalized Options

By: Katherine Vong - Published: Jan 7, 2012 • References: honda & popsop
Personalization is a major factor in driving sales these days, so it's no surprise that Honda has released a campaign, called 'Your Honda, Your Way,' that encourages UK customers to personalize their own set of features and services when buying a new Honda.

Paul Runza, Tactical Marketing Manager at Honda, says the 'Your Honda, Your Way' campaign gives people "the flexibility to tailor-make a package which best suits their individual needs."

To promote the 'Your Honda, Your Way' campaign, the automaker has teamed up with British-based confectionery manufacturer Swizzels Matlow -- the makers of Love Hearts -- on a new print advertisement that sweetly promotes the personalization offer. The ad features images of Love Hearts saying things like "Be Mine" and "Pick Me" along with information about Honda's new offers, such as four-year extended guarantee and servicing. Stats for Sweetheart Auto Ads Trending: Older & Chilly
Research: 782 clicks in 228 w
Interest: 2.1 minutes
Concept: Your Honda Your Way
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: luxury-loving car campaigns, 100 creative car campaigns, and catalyst car campaigns.