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Inviting Customers to Report on Fashion

H & M's Tokyo Next Contest

— July 8, 2008 — Fashion
H & M is giving away a free trip to Japan's luxury district to one lucky individual through its “Tokyo next” contest.

The winning vibrant personality will report the hottest happenings in the September opening of H & M's Ginza outlet while rubbing shoulders and drinking sake with the most fashionable people in Japan. The lucky hopeful will also win four nights in a hotel in Tokyo and an H & M gift card worth 35,000 yen.

The coverage of the VIP event is for the brand's upcoming episode of video podcast.

To join, simply submit a 30-second video presentation convincing the H & M universe that you are the brand's perfect Tokyo Podcast Reporter.

Hurry! Submission of videos is only until August 27.
Trend Themes
1. Customer-driven Reporting - Opportunity for brands to engage customers by inviting them to report on fashion events and experiences.
2. Virtual Influencers - Emerging trend of using virtual influencers to cover brand events and create engaging content.
3. Podcast Branding - Growing trend of brands using podcasts as a platform to showcase their products and services.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage customer-driven reporting to enhance brand engagement and increase loyalty.
2. Digital Marketing - Digital marketers can explore the use of virtual influencers to create innovative and captivating content for brands.
3. Media and Entertainment - Podcast branding offers media and entertainment companies an opportunity to reach a wider audience and monetize their content effectively.
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