Young Versace Opens in Milan for Label-Loving Toddlers
Katherinev123 — December 20, 2011 — Luxury
References: fashion.telegraph & racked
Finally, little fashion-savvy Italian toddlers can get their fill of Versace because the couture house has opened up a 'Young Versace' store in Milan.
A couture haven for designer-loving children (and parents), the Young Versace store is done all in lilac and white and features whimsically gigantic yellow and lilac candy canes. In this luxe fashion boutique, tiny fashionistas and fashionistos will find everything from cute silk mini suits and princess frocks to Swarovski-embedded baby bottles.
The Young Versace store is dedicated to the line that launched last June at Pitti Immagine Bimbo, the international children's wear exhibition, says Racked. It's also not the first couture initiative for little ones, either. The Lanvin Petite line is currently available in stores, as well as children's couture lines from the likes of Christian Dior and Burberry.
A couture haven for designer-loving children (and parents), the Young Versace store is done all in lilac and white and features whimsically gigantic yellow and lilac candy canes. In this luxe fashion boutique, tiny fashionistas and fashionistos will find everything from cute silk mini suits and princess frocks to Swarovski-embedded baby bottles.
The Young Versace store is dedicated to the line that launched last June at Pitti Immagine Bimbo, the international children's wear exhibition, says Racked. It's also not the first couture initiative for little ones, either. The Lanvin Petite line is currently available in stores, as well as children's couture lines from the likes of Christian Dior and Burberry.
Trend Themes
1. Luxury Children's Fashion - There is a growing trend for high-end fashion boutiques catering specifically to children, providing an opportunity for disruptive innovation in the luxury children's fashion industry.
2. Designer Labels for Kids - The rise of designer labels creating fashion lines specifically for children opens up possibilities for disruptive innovation in the designer children's clothing industry.
3. Couture Stores for Toddlers - The emergence of couture stores exclusively catering to toddlers presents disruptive innovation opportunities within the toddler fashion industry.
Industry Implications
1. Luxury Children's Fashion Industry - The luxury children's fashion industry has the potential for disruptive innovation as boutiques like Young Versace cater to stylish and label-loving toddlers.
2. Designer Children's Clothing Industry - The designer children's clothing industry can explore disruptive innovation ideas as more designers venture into creating fashion lines specifically for kids.
3. Toddler Fashion Industry - The toddler fashion industry can benefit from disruptive innovation by capitalizing on the emerging trend of couture stores dedicated exclusively to toddlers.
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