The Young & Rubicam Bonafont Water Ad is the Ultimate Mash-Up

By: Jamie Danielle Munro - Published: May 27, 2011 • References: wpp & ibelieveinadv
The Young & Rubicam Bonafont water bottle ad is the first 100% recycled radio commercial. To promote the first 100% recycled water bottle, the company decided to make an ad with similar qualities.

The Bonafont water bottle is the first plastic water bottle that is made entirely from recycled material. It's only appropriate that an ad be made with this mentality in mind. By taking various snippets of other Bonafont ads made in the past few years, Young & Rubicam came up with a radio commercial made entirely out of previously recorded material. Not one new voice was recorded for the making of the Bonafont recycled water bottle commercial. The Young & Rubicam Bonafont water bottle ad demonstrates how even airwaves can be recycled. Stats for Recycled Radio Commercials Trending: Older & Chilly
Research: 681 clicks in 260 w
Interest: > 3 minutes
Concept: Young & Rubicam Bonafont Water
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: epic sports ads, recycled plastic pavilions, and puppetized energy-guzzlers.