Kelly's ‘What R U Guys Talking About?' for Marshalls

By: Kate Goldsmith - Published: • References: adrants & forbes
Liam Sullivan has teamed up with Marshalls (TJX Companies) to create a 4-minute YouTube video to promote the store's new store-within-a-store called the CUBE. This is not Sullivan's first video; the 35-year-old has become very well known in the YouTube community for his eccentric videos--especially ones that feature his character Kelly.

Kelly is a strong, opinionated 17-year-old who loves clothes and, of course, shoes (see the video below). This latest video for Marshalls is called 'What R U Guys Talking About?' and takes place in Kelly's earlier teen years, before she found her style groove.

Stats for YouTube Clothing Campaigns Trending: Older & Average
Traction: 6,599 clicks in 353 w
Interest: > 3 minutes
Concept: YouTube Clothing Campaigns
Related: 40 examples / 31 photos
Segment: Females, 12-55
Comparison Set: 15 similar articles, including: commercials within shows, shock advertising, and advertising musicals.