Kelly's ‘What R U Guys Talking About?' for Marshalls

By: Kate Goldsmith - Published: Apr 30, 2009 • References: adrants & forbes
Liam Sullivan has teamed up with Marshalls (TJX Companies) to create a 4-minute YouTube video to promote the store's new store-within-a-store called the CUBE. This is not Sullivan's first video; the 35-year-old has become very well known in the YouTube community for his eccentric videos--especially ones that feature his character Kelly.

Kelly is a strong, opinionated 17-year-old who loves clothes and, of course, shoes (see the video below). This latest video for Marshalls is called 'What R U Guys Talking About?' and takes place in Kelly's earlier teen years, before she found her style groove.

Stats for YouTube Clothing Campaigns Trending: Older & Average
Research: 6,600 clicks in 368 w
Interest: > 3 minutes
Concept: YouTube Clothing Campaigns
Related: 62 examples / 48 photos
Segment: Females, 12-55
Comparison Set: 23 similar articles, including: commercials within shows, shock advertising, and advertising musicals.