The 'You Need a Vanmoof' Ads Show the Desire for Escape
Meghan Young — November 1, 2011 — Marketing
References: vanmoof & jazjaz.net
The 'You Need a Vanmoof' ad campaign appeals to three very different personalities who all share a common need: the need to get out of whatever situation they are in at the present moment. Thanks to the Vanmoof bicycle, that escape is made possible.
Conceived and executed by Lithuania-based ad studio Love Agency, the You Need a Vanmoof ad campaign uses the currently love of quirky illustrations to convey the blatant differences between each character seen in the three posters. By honing in on their dissimilarities, it makes their similar goal stand out even more. It effectively shows that though the world is filled with people who are innately different from one another, they often share the same desires, one of which the Vanmoof bike satisfies.
Conceived and executed by Lithuania-based ad studio Love Agency, the You Need a Vanmoof ad campaign uses the currently love of quirky illustrations to convey the blatant differences between each character seen in the three posters. By honing in on their dissimilarities, it makes their similar goal stand out even more. It effectively shows that though the world is filled with people who are innately different from one another, they often share the same desires, one of which the Vanmoof bike satisfies.
Trend Themes
1. Quirky Illustration Ads - Opportunity for brands to create ad campaigns that use quirky illustrations to convey a message and capture audience attention.
2. Escape-focused Marketing - Advantage for businesses to develop marketing campaigns that tap into the desire for escape, appealing to different personality types.
3. Shared Desires in Marketing - Potential for brands to highlight shared desires among diverse individuals, creating a sense of unity and resonating with a wider audience.
Industry Implications
1. Advertising - Chance for advertising agencies to explore the use of quirky illustrations in ads to create unique and attention-grabbing campaigns.
2. Transportation - Disruptive innovation opportunity for the transportation industry to market products, like bicycles, as tools for escape and freedom.
3. Consumer Products - Potential for consumer product companies to tap into the desire for escape in their marketing strategies, appealing to consumers seeking adventure and new experiences.
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