The 'You Made That' interactional celebration site by the New York Times, in honor of Photoshop's 25th anniversary, brings a lively aspect to creating online art. As the canvas is given to you blank, each user gets a chance to create their own masterpiece using the tools given.
Many of the tools lead to moving mediums on the 'You Made That' canvas. For instance, the tape tool continues to move in a wave-like fashion after being laid down on the canvas. Created by Christoph Neiman and Jon Huang, the fun interactive ad for Photoshop gives users a chance to be featured on the New York Times' site for their talented masterpieces. Under the 'Editor's Picks' sections you can see how incredibly creative some artists out there got with this project.
Stats for Interactional Photo Ads
Trending: Older & Mild
Research: 1,137 clicks in 152 w
Interest: 1.3 minutes
Concept: You Made That
Related: 94 examples / 72 photos
Segment: Neutral, 4-55+
Comparison Set: 34 similar articles, including: poorly placed art blogs, photoshopped computer parodies, and celebrity sloth captures.
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