Rick Rolling

By: dane low - Published: • References: yougotrickrolled &
An internet prank has rolled through the early stages of 2008. The fine art of “Rick Rolling” has now become a sought-after trait online.

The aim is to do what ever it takes to get your friends, family, coworkers or anyone for that matter, to view Rick Astley's cheesy, '80s pop music video, “Never Going to Give You Up.”

“It took its name from a 4chan meme known as 'duckrolling', a prank in which someone would post a blind quote to a post allegedly relevant to a discussion that upon viewing would prove to be a non sequitur - specifically, an image of a duck on wheels,” according to Wikipedia. “Similarly, in a rickroll a poster provides a link they claim is relevant to the topic at hand which actually takes any one who clicks it to the Rick Astley video.”

6.5 million hits in 9 months speaks for people's fascination with Rick Rolling! Stats for Ultra Viral Internet Prank Trending: Older & Warm
Traction: 6,748 clicks in 364 w
Interest: > 3 minutes
Concept: Ultra Viral Internet Prank
Related: 44 examples / 34 photos
Segment: Neutral, 12-18
Comparison Set: 16 similar articles, including: round-faced smartwatches, festive mint milks, and underground lingerie shows.