The ‘You Are Here’ Tumblr Tracks Olympic Attendees

By: Vivian Lau - Published: Aug 20, 2012 • References: youarehereat.tumblr & fastcocreate
The Caroll Taveras ‘You Are Here’ Tumblr is dedicated to showcasing tourists who have become so caught up in the Olympics that they’ve lost their bearings.

Mother London agency is being led by Caroll Taveras to curate these unavoidable happenings into a comprehensive exhibit. From July 30 to August 10, Mother London volunteers roamed the streets with signs and sandwiches, hoping to attract the attention of foreigners in need of directions. Upon contact with lost tourists, the volunteers brought them back to their office for a photo, food and drink before sending them on the right path. This humanitarian effort was documented on the dedicated Tumblr site.

Aside from being a commendable community effort, the blog serves as a comical way for Olympic attendees to reminisce about their time off the beaten path. Stats for Lost-and-Found Tourist Blogs Trending: Older & Chilly
Research: 663 clicks in 195 w
Interest: 2.3 minutes
Concept: You Are Here Tumblr
Related: 99 examples / 76 photos
Segment: Neutral, 18-55+
Comparison Set: 36 similar articles, including: offensive candlesticks, fictional tv-inspired maps, and pet-stalking cameras.