The Smurfit Kappa 'Pouch-Up' Bags Offers Utensil-Free Product Distribution

By: Misel Saban - May 24, 2016
References: smurfitkappa & packagingnews
French dairy brand Smurfit Kappa recently collaborated with YéO to create an innovative yogurt pouch packaging design called the 'Pouch-Up' that allows for seamless dispensing of the product, without the need for utensils. The yogurt is contained inside a portable bag with a resealable spout that is easy to use and allows consumers to pour the yogurt out in perfect portions. Thanks to the integration of the spout system, the dairy product stays fresher inside.

The 'Pouch-Up' packaging is a divergent design that drastically departs from traditional tubs often used to serve yogurt in. The pouch's shape holds significantly more product with a 1.5-litre capacity and allows for hassle-free resealing to keep the yogurt at its freshest. Consumers simply need to lift the spout located at the base of the pouch to dispense the product for serving.