With a strong focus on Millennials in the marketing world, the new 'Yop Fuels' yogurt branding initiative looks to switch the lens to Generation Z and how they are living their lives.
Generation Z is becoming more focused on as brands and companies recognize the growing market share they hold as a consumer segment. As such, the 'Yop Fuels' campaign helps to rebrand the drinkable yogurt brand as a means of fueling athletic endeavors.
Packed with protein and nutrients, Yop drinkable yogurt by Yoplait is now being rebranded as a means of nutritional support for growing consumers.
Being that Generation Z is a segment more focused on health and activity, the 'Yop Fuels' campaign helps make the product relevant for the consumers.
Activity-Focused Yogurt Branding
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Dramatic Yogurt Redesigns
Granola-Topped Yogurt Cups
Whipped Greek-Style Yogurts
Portable Yogurt Pouches
Ancient Pottery-Inspired Packaging