The 'Yop Fuels' Campaign Reinvents the Product for Generation Z

By: Michael Hemsworth - May 27, 2016
References: lifemadedelicious & theglobeandmail
With a strong focus on Millennials in the marketing world, the new 'Yop Fuels' yogurt branding initiative looks to switch the lens to Generation Z and how they are living their lives.

Generation Z is becoming more focused on as brands and companies recognize the growing market share they hold as a consumer segment. As such, the 'Yop Fuels' campaign helps to rebrand the drinkable yogurt brand as a means of fueling athletic endeavors.

Packed with protein and nutrients, Yop drinkable yogurt by Yoplait is now being rebranded as a means of nutritional support for growing consumers.

Being that Generation Z is a segment more focused on health and activity, the 'Yop Fuels' campaign helps make the product relevant for the consumers.