Superstar

YEVU Clothing Helps to Maintain Ghana's Local Community

By: Emilie Picillo - Published: May 28, 2014 • References: yevuclothing and coolhunting
Ghana is moving up in the ranks as a solid contributor to sustainable fashion with YEVU clothing. When Anna Robertson was volunteering in Ghana's Accra, the word "yevu," a term for "white woman," resonated with her so much that it's now the result of her new brand.

Born not only from the word, but from a fascination with traditional wax print fabrics found in Ghana's capital, the colorful and bold prints have turned out to be the perfect material for creating a successful clothing collection.

If there's one thing to take away from her new endeavor, it's that her ideas are as much about the people as they are about the clothing. Joining forces with local seamstresses and tailors have connected them to a greater global market, while sustaining a local industry and creating new opportunity is also a result.