#YesAllWomen Campaigns for Rights in the Wake of UCSB Shooting

By: Vasiliki Marapas - Published: May 27, 2014 • References: twitter & refinery29
#YesAllWomen is a Twitter movement emerging in the wake of the tragic Santa Barbara shooting by Elliot Rodgers. A lifetime of sexual rejection acted as a catalyst for the 22-year-old, now dead, to go on his killing spree. He left behind numerous YouTube videos and a 141-page manifesto detailing his misogynistic worldview.

#YesAllWomen is a response to not only Rodger's act of violence, but the larger culture that breeds systematic violence towards women. Women can use the hashtag to share experiences that made them feel uncomfortable or unsafe in the past.

One user, @Postirl, writes, "#YesAllWomen because when we're offended at something we are told we are 'too sensitive' & 'it was a joke' rather than given an apology," while @emilyhughes added, "Because every single woman I know has a story about a man feeling entitled to access to her body. Every. Single. One. #YesAllWomen." Stats for Female-Empowering Twitter Campaigns Trending: Older & Mild
Research: 276 clicks in 100 w
Interest: 0.5 minutes
Concept: #yesallwomen
Related: 88 examples / 68 photos
Segment: Females, 12-55+
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