Zoot for Yen Magazine by Daniel O'Connell and Pip Vasset is Colorful

By: Sophia Pelka - Published: • References: danieloconnell.net & pipvassett
Zoot editorial for Yen Magazine by Daniel O’Connell is wild.

With prim tailoring and quirky prints, the Zoot editorial is fashion eye candy. Styled by Pip Vasset, the models don wild suits and punk-inspired boots paired masterfully. The photos are slightly overexposed and seemingly candid. Photographer Daniel O’Connell has shot for British Vogue, Sunday Times Styles and Revlon.

The magazine’s Facebook reads, “We’ve taken the best bits of a women’s lifestyle magazine (fascinating features, fashion, beauty, travel, food), given them an original indie spin and thrown out all the baloney (diet tips, advice, sex stories).” Yen is on the right track to solidifying his name in the fashion industry.

The coming issue of Yen Magazine by Daniel O’Connell is bright and memorable. Stats for Printed Punk Suits Trending: Older & Mild
Traction: 5,446 clicks in 151 w
Interest: 4 minutes
Concept: Yen Magazine By Daniel O'Connell
Related: 108 examples / 83 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: bold mexicana fashion, futuristic tribal menswear, and punk linebacker menswear.