This 18-Year-Old Entrepreneur Changes Your First Bra for a Better Fit
Jennifer Paul — April 21, 2014 — Fashion
References: yellowberrycompany & huffingtonpost
An 18-year-old Texas student has created Yellowberry for women who are developing and are having a hard time finding the perfect fitting training bra. Trying to figure out which bra works best for you takes time; there are many options and it can be overwhelming. Megan Grassell didn't like the options that were out there for her or for her younger sister.
When her mother took her to get her first bra, Megan was overwhelmed and confused. She told The Huffington Post that "a woman handed me a bunch of fuchsia bras, and ushered me into a changing room to fend for myself. I remember being too embarrassed to walk out of the dressing room with a bra on under my clothes because I looked so different."
After being shot down by many for thinking she was too young to be trying to make a change Megan created a Kickstarter campaign and is now helping young girls around the world but appropriate and appealing bras for their ages.
When her mother took her to get her first bra, Megan was overwhelmed and confused. She told The Huffington Post that "a woman handed me a bunch of fuchsia bras, and ushered me into a changing room to fend for myself. I remember being too embarrassed to walk out of the dressing room with a bra on under my clothes because I looked so different."
After being shot down by many for thinking she was too young to be trying to make a change Megan created a Kickstarter campaign and is now helping young girls around the world but appropriate and appealing bras for their ages.
Trend Themes
1. Personalized Training Bras - Revolutionized training bras offer personalized options for women who are developing, creating a better fit and eliminating the overwhelming choice.
2. Empowering Young Girls - Revolutionized training bras empower young girls by providing appropriate and appealing options, eliminating feelings of embarrassment.
3. Direct-to-consumer Bra Brands - Revolutionized training bras by young entrepreneurs disrupt the traditional bra industry by offering direct-to-consumer options through platforms like Kickstarter.
Industry Implications
1. Fashion Industry - Revolutionized training bras introduce disruptive innovation to the fashion industry, specifically the market for women's undergarments.
2. E-commerce Industry - Revolutionized training bras leverage e-commerce platforms like Kickstarter to disrupt the traditional retail industry and reach a global audience.
3. Youth Market - Revolutionized training bras tap into the youth market by providing specialized products for young girls going through the developmental stage.
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