Opening Ceremony's Year of China Collection Celebrates Chinese Aesthetics
Malika Renee Butss — February 11, 2016 — Fashion
References: hypebeast
For its annual country-specific theme, American label Opening Ceremony will be celebrating the Year of China. Teaming with Chinese retailers and designers, the Central Asia collection will honor multiple Chinese themes.
The Year of China range features a 15-piece capsule collection in partnership with famed Chinese department store Pearl River Mart. The lush lineup also includes collaboration pieces with Chinese-based labels such as Anegl Chen, Huiman by Guong Zou and Ximon Lee. With this collaboration, each aforementioned label will be retailing outside of their home country for the very first time.
While the Pearl River Mart capsule collection is the first to drop out of the Year of China range, Opening Ceremony fans can expect to see far more Chinese-themed launches dropping fairly soon.
The Year of China range features a 15-piece capsule collection in partnership with famed Chinese department store Pearl River Mart. The lush lineup also includes collaboration pieces with Chinese-based labels such as Anegl Chen, Huiman by Guong Zou and Ximon Lee. With this collaboration, each aforementioned label will be retailing outside of their home country for the very first time.
While the Pearl River Mart capsule collection is the first to drop out of the Year of China range, Opening Ceremony fans can expect to see far more Chinese-themed launches dropping fairly soon.
Trend Themes
1. China-centric Fashion - Opportunities for international retailers to collaborate with Chinese designers and retailers and create collections that celebrate Chinese aesthetics.
2. Year of China Capsule Collections - The emergence of capsule collections that honor Chinese themes and showcase the work of Chinese-based labels, leveraging cultural celebrations to drive consumer interest.
3. International Expansion of Chinese Brands - Chinese fashion brands like Anegl Chen, Huiman by Guong Zou, and Ximon Lee entering the global market through collaborations with international retailers like Opening Ceremony.
Industry Implications
1. Fashion Retail - Opportunities for retailers to partner with Chinese designers and retailers to create exclusive China-centric collections and cater to a growing interest in Chinese aesthetics.
2. Fashion Design - Disruptive innovation opportunity for Chinese designers to collaborate with international retailers and gain exposure and distribution channels outside of China.
3. Marketing and Branding - Opportunities to leverage cultural celebrations like the Year of China to create marketing campaigns and brand activations that cater to the Chinese market and attract global attention.
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