YDE Creates Classic Film-Inspired Ad Campaign

By: Rachel Bowman - Published: • References: yde-copenhagen and notcouture
For their Fall/Winter 2009 ad campaign, designer YDE released a classic film-inspired lookbook. Shot primarily in black and white, the images show a man and woman falling in love on screen.

The lookbook by YDE is a collection of beautiful images, and as far as I’m concerned, it’s a successful campaign, as I want to wear everything she is. While the movie images don’t end happily, with the female lead crying on the street, it’s a film I’d watch and clothes I’d wear!