McCann Worldgroup's Yatra Budget Holiday Ads are Visually Witty
Leslie Chen — September 24, 2013 — Marketing
References: mccann & adsoftheworld
The Yatra Budget Holiday campaign is all about embracing travel on a shoestring budget.
You might not notice it at first, but each of the iconic buildings featured in these print ads are actually made up of what they're advertising: a "shoestring" budget. Bringing to life its message through visual means, these Yatra Budget Holiday ads are both brilliant and relatable with its use of universally recognizable monuments like the Eiffel Tower and Leaning Tower of Pisa. Created by agency McCann Worldgroup in New Delhi, India, the ads are accompanied with the words "Budget holiday."
If you've ever planned a trip while trying to stay within budget, these Yatra Budget Holiday ads will definitely speak to the number-crunching traveler in you.
You might not notice it at first, but each of the iconic buildings featured in these print ads are actually made up of what they're advertising: a "shoestring" budget. Bringing to life its message through visual means, these Yatra Budget Holiday ads are both brilliant and relatable with its use of universally recognizable monuments like the Eiffel Tower and Leaning Tower of Pisa. Created by agency McCann Worldgroup in New Delhi, India, the ads are accompanied with the words "Budget holiday."
If you've ever planned a trip while trying to stay within budget, these Yatra Budget Holiday ads will definitely speak to the number-crunching traveler in you.
Trend Themes
1. Visual Advertising - Using visually creative ads to capture audience attention and convey a message.
2. Budget Travel - Catering to the growing demand for affordable travel options.
3. Relatable Marketing - Creating ads that resonate with consumers by tapping into common experiences.
Industry Implications
1. Advertising - Opportunities for agencies to explore innovative visual approaches in advertising campaigns.
2. Travel and Tourism - Potential for disruptive innovation in designing and promoting budget-friendly travel packages.
3. Marketing and Branding - Utilizing relatable marketing strategies to connect with target audiences and build brand loyalty.
4
Score
Popularity
Activity
Freshness
