Superstar

NBA Star Yao Ming Launches Yao Family Wines for Chinese Market

By: Katherine Vong - Published: Nov 29, 2011 • References: online.wsj and psfk
Retired NBA star Yao Ming has launched a wine brand called Yao Family Wines, which will be sold exclusively in the Chinese market. The 31-year-old, 7-foot-6-inch Chinese basketball star, who now lives in his native homeland of Shanghai, is a trailblazer on the Chinese wine scene, says the WSJ.

Ming has established his own winery in California to produce the Yao Family Wines. Cabernet sauvignon grapes harvested in 2009 from Napa Valley are used to make the wine, which will be distributed by Pernod Ricard SA and priced at $289 USD per bottle. The first 5,000 cases of the Yao Family Wine will simply be called 'Yao Ming,' although plans are in the works to release a second wine, called Yao Family Reserve, later this year. Apparently, there will only be 500 cases of this particular wine produced, meaning it will be even more expensive.