Yamato Transport's Bizzare Commercial Follows a Feline Protagonist

By: Riley von Niessen - Sep 19, 2016
References: youtube & adweek
Yamato Transport, an international delivery service that's based in Japan, recently released a commercial to promote its services.

How exactly the resulting video does this is a little abstract, however it's undeniably entertaining and has all the ingredients to go viral. In order to make this happen, the Yamato Transport commercial begins with a black cat who's artistically depicted against a vibrant yellow backdrop. It walks along and happens upon a big bowl of food and a group of women in lavish sequin dresses and masks, who watch over it as it eats. The song that goes along quickly picks up and cat-costumed dancers take over. The camera reverts back to the real feline it focuses on throughout, while incorporating more impressive dance numbers.