Rockstar

Yahoo Yodel Studio Gets Sounds from Yodeling Crowds

By: Katie Cordrey - Published: • References: mediapost & yodelstudio.yahoo
As part of its $100 million ‘YOU’ ad campaign, Yahoo is giving the yodel back to the people. The Yahoo Yodel Studio allowed musicians to record new versions of the famous Yahoo yodel in 22 musical genres—from folk to ska—in cities across the globe. So far the campaign has not garnered great attention for Yahoo, but not for lack of effort.

On October 13th, the Yahoo Yodel Studio went to Times Square to “inspire New Yorkers to unleash their inner rock star.” The singer/songwriter/yodeler Jewel was on hand to teach and inspire participants. Similar events took place in London’s Covent Garden on October 13th and in Mumbai on October 14th.

Anyone who missed out can still participate by going to the Yahoo Yodel Studio website. Yahoo will donate $10 to the classroom project of every yodeler’s choice. Stats for Noisy Crowdsourced Branding Trending: Older & Warm
Traction: 3,114 clicks in 258 w
Interest: > 3 minutes
Concept: Noisy Crowdsourced Branding
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: 20 cheers for yahoo, yodeling alp girls to promote dairy, and yahoo launches online video show.