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Ayman Helweh
Yahoo! Gets The Poor, Google Gets The Rich People
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It turns out Yahoo! is the poor man’s search engine! Online marketing firm Hitwise has published a socioeconomic demographic rundown of Yahoo! and Google users. According to Hitwise data and this Lifestyle Quadrant Analysis, while lots of people are using Yahoo! search (note the dots in the upper left), groups that have spent $500 or more online tend to use Google (those are the dots in the lower right, the bigger dots designate $500+ spenders).
The figure summarizes the audience strengths and weaknesses for the two search engines. Visits by MOSAIC Group to Search.Yahoo.com are plotted on the y-axis and to Google.com on the x-axis. For example, the top left hand box indicates unique strengths for Yahoo! Search, in that they are groups that are over-indexed relative to the online population on Yahoo! Search but under-indexed on Google.com. The bigger the bubble the higher the propensity to have spent $500 online (based on offline data collected by Experian).
(weblogs.hitwise)
Read More: weblogs.hitwise Via: gizmodo
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