Published by Anastasia Goodstein, Ypulse provides daily news & commentary about Generation Y for media and marketing professionals. Anastasia Goodstein (journalist) has worked with several leading consumer online & television brands including Current TV, AOL, Oxygen TV and Teen People.

Implications - Publications such as this are an invaluable tool that companies and business leaders can use to better understand where their target market's interests are heading. This information can prove invaluable when determining the best possible course to be taken with advertising and media marketing, and should not be discounted. Those companies that are ultimately successful in enticing a large number of consumers are those who make the most of every resource available to them.