It's actually surprising how many brands of creative materials have fairly unimaginative labels; such is not the case with XY Artist Supplies packaging. This line of sketching pencils, pens, glues, and rubber cement have been given the attentive treatment of a designer as a means to connect to the inevitably art-minded consumer.
Josh White drew up M. C. Escher-style meandering patterns that take on three-dimensional looks, despite the flat medium. These maze-like motifs are meant to represent the elaborate and exhausting process of developing one's own creative work, ultimately culminating in a moment of clarity -- hopefully. This discovery and instance of understanding is represented by the colored circle in the middle of each piece of XY Artist Supplies packaging, into which the kinked form breaks through.
Stats for Artistic Labyrinthine Labels
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Research: 850 clicks in 120 w
Interest: 0.6 minutes
Concept: XY Artist Supplies Packaging
Related: 77 examples / 59 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: texty mouthful marketing, purist patterned pop cans, and uniquely shaped fruit branding.
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